See the best of the current crop of advertising, design and new media from The D's most forward-thinking talents — including the new D Brand campaign from the Detroit Metro Convention & Visitors Bureau. The following examples were presented at the Summit.
The D Map system creates a bright and easy-to-understand impression of metro Detroit. As growing numbers of organizations adopt them, they send a highly visible message that we see ourselves in a positive, unified and welcoming way.
The D Brand story wasn't invented so much as discovered — it brings together great ideas, images, messages and attitudes that the best D communicators have often discovered and used on their own. We find great examples all around us every day. In this section, we share them and celebrate them.
Advertising and promotional campaigns created for the Bureau use new insight and new messages to tell a bolder and more focused story about Detroit — and achieve real results.
