The D Brand Summit was a groundbreaking one-day event hosted by The Henry Ford to share cutting-edge brand-building skills, tools and insights that can make a real difference to the success of your organization - and the future of Detroit.

At the D Brand Summit participants gained a firsthand understanding of how the D Brand — Detroit's official tourism and community development brand — can support your own brand and business initiatives while at the same time helping to create a unified and positive perception of the city and region. Designed for marketers and business leaders in organizations of all types and sizes, the D Brand Summit put participants in touch with some of the most innovative corporate and community brand builders working today — and introduced the tools and information needed to put the D Brand to work for you.

The D Brand Summit represents a bold new approach to marketing synergy and success at an important time in the life of our region. A positive perception of Detroit can make a difference to the way you do business and how your customers and clients perceive you.